Who Are The Heartbreakers?

A team of six anti-heroes representing six deadly risk factors of heart disease. When it comes to The Heartbreakers, you are the superhero – only you can save your world from the destruction of heart disease.

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Heart disease is still the world’s biggest killer – despite the wealth of health information that’s out there. We don’t want to just tell you the same things in the same way as everyone else. We want to bring you risk factor information in a whole new way – so that it resonates and makes sense, with a good dose of humour thrown in.

So, in the fall of 2007, we created The Heartbreakers – a team of six anti-heroes representing six deadly risk factors of heart disease. When it comes to The Heartbreakers, you are the superhero – only you can save your world from the destruction of heart disease. You will need to be strong and brave to wage war on these villains. And, we think you’ve got what it takes.

We want to bring you risk factor information in a whole new way – so that it resonates and makes sense, with a good dose of humour thrown in.

Meet the Heartbreakers

Each seductive in their own way, these six deadly cardiovascular villains will break your heart …
Some risk factors you’re stuck with by virtue of birth: gender, ethnicity, family history. And others are just plain inevitable, like age. But some risk factors are within your control. You have the power to improve your own health – to prevent disease and ensure a long and healthy life.

But many of us don’t take control of our health. Why not?

Perhaps it’s because some of these risk factors are hiding in some of the more seductive aspects of life like rich foods and hanging out on the couch. Some risk factors are even considered ‘cool’, like smoking. And others, like stress, are even rewarded in our high-functioning society. These risk factors are sneaky, seductive and they will only break your heart.

Greasanova

Nic Coffin

Ten-Shun

Sir Girth-A-Lot

Sweetu

Stressa